The Perfume Shop reports outstanding trading period for Father’s day
The Perfume Shop has reported an outstanding sales period for Father’s Day with a record 224,000 bottles sold over 14 days in the run up to the big day on the 18th June 2023.
This equates to approximately 11 sold every minute, as perfume continues to prove itself to be an extremely popular gift choice at this time of year.
Dior Sauvage, Prada Luna Rossa Ocean and Bleu de Chanel were amongst the most popular fragrance choices this Father’s Day.
In store and online retail sales were boosted 9.1% during the month leading up to Father’s Day compared to the same period in 2022.
With in-store and online services able to add a personal touch to presents as well, June has seen over 2,043 bottles engraved and 36,296 personalised ribbons sold during the month.
Andrea Rickard, The Perfume Shop’s Trading Director comments, “Perfume is always a popular gift for Father’s Day. We’re so pleased to see the increase in sales over this period, as we know many of our shoppers still appreciate value in a cost-of-living crisis.
Choosing perfume for someone, whether that’s for your father, loved one, friend, or even yourself can be difficult, especially when there are so many fragrance options available. Not only does it show that you have put a lot of thought into making the right perfume choice, it can also lift spirits, boost confidence levels and make the wearer feel amazing.
Our in-store team of fragrance experts are on hand to guide you through the process and help you find the perfect perfume match. We also have an online tool on The Perfume Shop website, called ‘Fragrance Finder’ which allows you to quickly and easily find new fragrances based on a scent you already love.”
