Superdrug freezes prices of own brand vitamins and cold and flu products
Superdrug is freezing prices across all of its own brand vitamins, supplements and cough, cold and flu relief products.
The prices will be held until March 2023 to help customers through the cost-of-living crisis.
The health and beauty retailer has already frozen the prices of over 5,000 other own brand items and beauty essentials.
This latest move adds to Superdrug’s expanding healthcare offering that includes health clinics and online doctor and video GP services, as well as NHS prescription and vaccine services.
Simon Comins, chief commercial officer at Superdrug, said: “We understand how important it is to our customers to keep themselves and their families healthy during cough and cold season. Therefore, we are adding further products to our price freeze so we can support customers in winter-proofing their health over the next few months.”
