Weird Fish freezes prices amid soaring inflation
UK lifestyle clothing brand Weird Fish has announced it is freezing prices for its Spring/Summer trading period, in response to rapidly rising cost of living pressures.
The announcement comes as non-food retail inflation tipped its highest rate since 2011 in March at 1.5%, with consumers seeing their fifth consecutive month of rising prices.* With many retailers increasing prices as a result, Weird Fish is bucking the trend in a bid to build and retain customer loyalty throughout the challenging trading period.
John Stockton, Managing Director at Weird Fish commented: “Cost pressures are at an all-time high throughout the supply chain, so hiking prices seems a logical step for many retailers to ensure financial stability. However, we’ve looked at the bigger picture at Weird Fish and considered the long-term impacts such a move would have on our loyal customer base.
“Our prices reflect our high-quality, long-lasting promise for all our products, and we pride ourselves on offering good value for money. Wherever we can, we want to uphold this commitment throughout even the most challenging trading times. Through strategic cost planning and collaboration with our strong network of suppliers, we’re pleased to be able to offer our Spring/Summer ranges to customers at prices reflective of previous years.”
Weird Fish recently launched its Destinations range as part of its Spring/Summer collection, featuring eco-friendly fabrics including Lenzing™ EcoVero™ – a type of viscose made from renewable wood pulp using eco-responsible production.
As part of its ‘The Only Way Is Ethics’ sustainability policy, Weird Fish is committed to working with ethical suppliers – with its macaroni jumper supplier having worked with the brand for more than 20 years.
John Stockton continued: “As an agile business, we’ve always had good relationships with our suppliers which is a key reason why we’ve been able to keep prices as they are. Global supply chain issues have impacted each of our suppliers differently, so we make it our mission to understand their key issues and support them as much as possible.
“The coming months will no doubt bring more challenges as inflation rates fluctuate, but for now we are doing everything we can to keep our products financially accessible and appealing. We’re hopeful for a more positive Spring/Summer season to help the fashion retail industry get back on track.”
* BRC-Nielsen Shop Price Index (SPI), March 2022
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