Superdrug reduces prices of over 150 own brand items by up to 50%
Superdrug has announced that it is dropping the prices of over 150 everyday and essential items ranging from baby toiletries and healthcare products to skincare and cosmetics.
Examples include Me+ Pre Biotic 30ml, Superdrug Adult Vapour Rub 50g, and Superdrug Tea Tree Cleanser Toner 200ml, which have had their prices cut by 50%, 37% and 22% respectively.
Jamie Archer, own brand director at Superdrug, said: “Our commitment to making sure we are offering the best in price means that we are proud to be able to offer price reductions on over 150 own brand items to our shoppers, with up to a 50% price decrease.
“We’re committed to supporting our customers in every way we can. Our price reduction has been curated across a range of everyday products, from washing and bathing accessories to make-up and baby toiletries, in an effort to make everyday shopping more affordable for all.”
In the autumn of last year, Superdrug also launched a new VIP Rewards loyalty programme to enable customers to access a host of offers and deals.