Rituals opens new store in East Midlands Designer Outlet
Beauty & wellbeing brand Rituals will join a high calibre of brands in the East Midlands Designer Outlet.
“We are very excited to announce the arrival of Rituals which has been added to our growing mix of premium brands at East Midlands Designer Outlet. Rituals offer an extensive yet affordable range of luxury home and body cosmetics with a focus on sustainable products.” says Paul Sutton, East Midlands Designer Outlet Centre Manager.
Penny Grivea, Managing Director for UK & Ireland at Rituals, says: “We are so excited to be opening this store in the East Midlands Designer Outlet, expanding the Rituals interactive experience in the UK. Living during these ever-changing, fast-paced times, we understand more than ever the need for creating moments of joy and feeling balanced during our everyday life. The new Rituals store will help customers to achieve a sense of
wellbeing by finding the perfect products that will help them to balance the body, mind and soul. This opening marks an exciting time for the brand in growing our retail presence across the UK.”
To celebrate the opening, the beauty and wellbeing brand is offering customers a range of experiences and offers until 31 October. These include a complimentary in-store personalisation by a calligrapher with purchases made on the day and a complimentary mini reed diffuser with a spend of £45 or more.
Earlier this month, Rituals opened its first store in Watford at the Atria Watford Shopping Centre.
Hear Penny Grivea speak at TRB’s ‘The Retail Conference’ on 14 November. Find out more and register for your free place here
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