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Tommy Hilfiger triples size of store at London Designer Outlet

Tommy Hilfiger is to move to an upsized store at the London Designer Outlet following the success of its pop-up store at the centre. At 7,800… View Article

FASHION RETAIL NEWS UK

Tommy Hilfiger triples size of store at London Designer Outlet

Tommy Hilfiger is to move to an upsized store at the London Designer Outlet following the success of its pop-up store at the centre.

At 7,800 square feet, the new shop will be triple the size of the pop-up and will stock the brand’s womenswear, menswear, accessories and footwear collections. It will also feature a dedicated Tommy Hilfiger kids area.

The shop will be designed in line with the Tommy Hilfiger global store concept which fuses clean, modern finishes and a bright, airy aesthetic. Additional design elements will include digital screens and premium fixture elements.

In line with the brand’s sustainability mission to create fashion that “Wastes Nothing and Welcomes All”, the store has been designed to comply with all DDA requirements and will be fully wheelchair accessible.

Managed by specialist outlet operator Realm, London Designer Outlet’s line-up includes the likes of  Guess, Kurt Geiger, Levi’s, Dune, Replay, Vans and The North Face. It also features a range of athleisure, gift and lifestyle names including Adidas, Nike, New Balance, Lindt, M&S and Beauty Outlet.

Christine Grace, leasing director for Realm, said: “Given that shops in London Designer Outlet feature high quality fit-outs, visually appealing displays and a mystery shop programme to ensure a consistently excellent guest experience, Tommy Hilfiger’s newly upsized store will fit right in. We are delighted our guests have so loved shopping in Tommy Hilfiger over the past year and can’t wait for them to be introduced to this further enhancement of our already much appreciated premium fashion offer. Having performed so well over the past year, this decision is a clear indication of how compelling the business case is for destinations like London Designer Outlet.”

Other new brands joining London Designer Outlet in the last 18 months have included Radley, Lyle & Scott, NICCE and Police.

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