Rituals opens first store in Watford
Rituals has opened its first store in Watford at the Atria Watford Shopping Centre.
To celebrate the opening, the beauty and wellbeing brand is offering customers a range of experiences and offers until 31 October. These include a complimentary in-store personalisation by a calligrapher with purchases made on the day and a complimentary mini reed diffuser with a spend of £45 or more.
Penny Grivea, managing director for UK & Ireland at Rituals, said: “We are so excited to be opening this store in the Atria Watford Shopping Centre, expanding the Rituals interactive experience in the UK.
“The new Rituals store will help customers to achieve a sense of wellbeing by finding the perfect products that will help them to balance the body, mind and soul. This opening marks an exciting time for the brand in growing our retail presence across the UK.”
Covering 1.4 million square feet, Atria Watford is home to hundreds of brands and is owned by property company SGS with assets managed by Global Mutual.
Steve Gray, head of European retail asset management at Global Mutual, said: “We’re delighted to see Rituals open at Atria Watford. The centre is home to a number of premium health and beauty brands and Rituals’ luxury home and body products will further enhance our offering. The new store will be a real draw for shoppers – especially as we approach the festive season.”
Hear Penny Grivea speak at TRB’s ‘The Retail Conference’ on 14 November. Find out more and register for your free place here
