Nike to expand store footprint by two thirds at London Designer Outlet
Nike is to increase its presence at the London Designer Outlet by more than two thirds.
Following nearly eight years at the Wembley Park scheme, the sportswear brand will take possession of the new unit this month which means its store size will increase from 9,200 to 15,500 square feet.
The new shop will feature Nike’s recently launched Nike Unite concept which aims to help locals connect more closely with sport. On entry, shoppers will welcomed by an in-store community wall highlighting the store team and local partnerships, with design elements incorporating local landmarks and hometown heroes.
Matt Slade, retail director at LDO owner Quintain, said: “Nike’s desire to dramatically increase the size of its store is a sign of how compelling London Designer Outlet is as a retail destination to some of the world’s best brands and its longstanding excellent centre performance.
“That so many of our brands, including Nike, have been with us since London Designer Outlet opened – and have expanded at the centre – is a source of deep pride and helps to ensure our guests have a consistently excellent experience every time they visit.”
The expansion follows the signing for upsized stores by Adidas, Tommy Hilfiger and Calvin Klein in recent months. The former trebled its footprint from 2,500 to 7,800 square feet last week and in January Calvin Klein extended its space by 50% to 4,100 square feet.
While Nike’s expansion works are underway, the brand will continue to occupy a pop-up space in the upper mall before the new, permanent store launches to the public in the second quarter of 2022.
Managed by Realm, London Designer Outlet is home to 70 outlet shops, restaurants and coffee shops,
