PURESEOUL to open 16th UK store in Bath
PURESEOUL is accelerating its nationwide expansion with the launch of its 16th UK store in Bath.
The Korean skincare specialist has signed for a site at British Land’s SouthGate Bath, although the opening date is yet to be confirmed.
Subscribe to TRBThe new shop will offer the retailer’s range of over 1,000 Korean skincare, makeup, and haircare products, including 60 cult-favourite brands like Torriden, RealBarrier and Sungboon.
PURESEOUL is currently working to double its UK store count this year in places with strong footfall and an appetite for premium beauty experiences.
Leslie Tang, chief executive and co-founder of PURESEOUL, said: “Bath is a key part of our 2026 expansion. As a globally visited city with a deep-rooted connection to wellbeing, it felt like the perfect place to bring K-beauty closer to the South West.
“It’s also one of the few cities where physical retail still feels genuinely exciting and brings us closer to doubling our store count this year.”
Last month, PURESEOUL announced that it was strengthening its UK operations with the opening of a 61,000 square foot distribution hub in the East Midlands.
The site will serve as its UK national distribution centre and will support stock flow into its high street store network, ecommerce channel, and retail partnership with Superdrug.
