Kiehl’s opens European flagship on London’s Carnaby Street
Beauty and wellness brand Kiehl’s has opened a new European flagship store on London’s Carnaby Street.
The 1,300 square foot space spans three floors, with a design engineered to optimise customer flow and service to drive brand loyalty.
Subscribe to TRBThe store is the 175-year-old brand’s second standalone boutique in the West End, alongside its recently upsized 55 Monmouth Street location.
Niki Lo, general manager for Kiehl’s UK, said: “Carnaby Street is a legendary retail destination, and it is rapidly evolving into a key epicentre for beauty in London.
“Our continued investment in standout free-standing stores demonstrates our dedication to creating exceptional physical retail environments that drive high footfall and deep brand connection.
“This flagship allows us to reinforce our market share in the UK, partner more closely with our retail and real estate stakeholders, and deliver an elevated, best-in-class brand presence in one of Europe’s most vibrant commercial districts.”
The news follows the recent arrival of Sephora’s debut boutique flagship in Carnaby Street, which is the only standalone location for the brand in the West End.
William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “Bringing Kiehl’s to the heart of Carnaby Street strengthens a great partnership.
“Having worked closely with the brand on an upsize in Seven Dials, this new store ensures more visitors to the West End can explore and experience a quality offer, building brand loyalty and pointing to the power of having prime space as both a direct retail environment and showroom for the online customer.”
