PURESEOUL launches exclusive K-Beauty Mini Mart at Primark
PURESEOUL has officially launched its exclusive K-Beauty Mini Mart at Primark.
Curated by PURESEOUL, the edit features a mix of new “little sister” brands created by some of Korea’s biggest beauty names, alongside well known brands already popular with K-beauty fans.
Subscribe to TRBPURESEOUL said in a statement: “Think big K-Beauty expertise, mini mart prices – making Korean beauty more accessible than ever.”
Products include the likes of Dermablock by Cell fusion C, a clinic-inspired, gentle skincare range, and Dropbe by The Saem, targeted skincare products for specific concerns.
Inspired by Korea’s growing ‘mini mart’ beauty trend, PURESEOUL said the products featured will be exclusive to the K-Beauty Mini Mart and will not be available in PURESEOUL stores, giving beauty shoppers the chance to discover something new.
Leslie Tang, chief executive of PURESEOUL, said: “We are so excited to partner with Primark for the launch of our K-Beauty Mini Mart.
“In Korea, many of our brand partners are creating ‘mini’ or ‘sister’ brands to meet the growing demand for more accessible K-Beauty, and we saw an opportunity to curate this for the UK.
“There is no better partner than Primark for this concept. It allows us to combine PURESEOUL’s deep K-Beauty expertise with a retailer that champions value, accessibility and an ever-growing beauty offering.
“The range is completely exclusive to Primark, giving customers something genuinely unique while allowing us to build on the work we’ve been doing to introduce, educate and grow K-Beauty in the UK since 2019. We can’t wait to see customers discover these brands and products for the first time.”
