Pureseoul to open at Westfield Stratford
Pureseoul, the UK Korean beauty retailer, has chosen Westfield Stratford as the location for its eighth store.
Billed as the ‘Home of K-Beauty’ and opening on 10 April, the shop will showcase an exclusive selection of over 1,000 Korean skincare, makeup and hair care products from cult brands such as Torriden, Celimax and Milk Touch.
Subscribe to TRBLeslie Tang, co-founder and chief executive of Pureseoul, said: “Since we opened our first store in 2022 on Charing Cross Road, our customers have been asking almost daily for Stratford, making it one of our most requested locations of all time.
“Our unique offering of over 60 brands is perfectly matched to meet the growing demand for hands-on K-beauty shopping in the UK.
“After launching seven stores in just a year, we understand exactly what our customers want to see and how they interact with our concept.”
Over the past six months, Pureseoul has been accelerating its expansion with store launches in retail destinations like Birmingham Bullring and Manchester Arndale.
Following the success of of the brand’s White City launch in 2023, where 1,200 customers stood in line before the doors opened, subsequent openings have attracted queues of up to 1,500 shoppers.
Gracie Tullio, co-founder and creative director of Pureseoul, added: “There is no one doing beauty retail like Pureseoul – we have merged everything we love about shopping in Korea with the freedom and creativity of a boutique beauty shop.
“Our goal has always been to create a space that not only provides the best in K-Beauty but also encourages our customers to ask questions, try new products, and connect with new and exciting brands straight from the streets of Seoul.”
