PURESEOUL to make East Midlands debut with Leicester Highcross store
PURESEOUL is to make its East Midlands debut with the opening of a new store at Leicester’s Highcross.
Due to launch in early May, the shop will be situated in a 163.4 square metre unit on the lower mall, near to Ernest Jones Jewellers.
Subscribe to TRBThe opening means shoppers in the area will be able to access cult K-beauty brands such as Torriden, Milktouch, Medicube and Sungboon.
PURESEOUL opened its first West Midlands store at Birmingham’s Bullring & Grand Central in the autumn of 2024.
Felicity Loftus, marketing team lead at PURESEOUL, said: “After the incredible success of our launch in Birmingham, we knew bringing PURESEOUL to Leicester was the natural next step.
“The Midlands has shown us such strong support, and we’re excited to continue growing with our customers here.”
Michelle Menezes, centre director at Highcross Leicester, said: “We’ve seen first-hand just how the K-beauty boom has swept through the UK, with consumers searching for tips on how to achieve ‘glass skin’ and ‘chok chok’- otherwise known as a dewy glow. So we’re excited to be able to bring that advice, and the innovative products, closer to home.”
Highcross has also revealed that footwear retailer Office will be returning to the centre in mid-April with a 313.49 square metre store on its upper mall.
