PURESEOUL signs for national distribution centre
PURESEOUL is strengthening its UK operations with the opening of a 61,000 square foot distribution hub in the East Midlands.
The site will serve as the Korean beauty retailer’s UK national distribution centre and will support stock flow into its high street store network, ecommerce channel, and retail partnership with Superdrug.
PURESEOUL has signed a ten year lease for the site at Indurent Park in Derby as it continues to scale its UK presence in physical stores, B2B relationships, and ecommerce.
Subscribe to TRBLeslie Tang, chief executive and co-founder at PURESEOUL said: “Securing a dedicated UK distribution hub at Indurent Park Derby marks a major milestone in our growth journey.
“As PURESEOUL continues to expand across both retail and ecommerce, planning to double our store count by end of 2026, this facility provides the scale, efficiency, and connectivity needed to support our operations and customers nationwide.”
The unit has been developed to a high specification, targeting EPC A+ and BREEAM ‘Excellent’ standards, to meet growing demand from retailers for sustainable and efficient supply chain infrastructure.
Robert Richardson, development director at Indurent, said: “Pureseoul is a great example of the next generation of retail brands scaling rapidly across multiple channels.
“Indurent Park Derby provides the connectivity and quality these businesses need as they look to expand their UK footprint.”
Earlier this month, PURESEOUL announced that it would be making its East Midlands store debut with the opening of a new shop at Leicester’s Highcross in May.
