Hugo Boss names Daniel Kearns as head of design for Boss by Beckham
Hugo Boss has appointed Daniel Kearns as the new head of design for footballer David Beckham’s Boss by Beckham collections.
Based in London and working closely with Beckham, he will oversee the collection creation and all elements of design, merchandising and branding from concept to execution.
Subscribe to TRBKearns has been working as chief creative officer at Kent & Curwen for the last three years while also holding the same role at Cerruti 1881. Before that, he served in various menswear designer positions at Alexander McQueen, John Galliano, Yves Saint Laurent and Gucci.
He was previously creative director of Kent & Curwen when it was relaunched with David Beckham.
Oliver Timm, deputy chief executive of Hugo Boss, said: “We are excited to have Daniel on board at Hugo Boss. With his extensive design background and strong creative expertise, he will play a key role in further elevating our Boss by Beckham collections.
“The decision is therefore an important milestone in our long-term strategic partnership with David Beckham and in taking it to the next level.”
Beckham said: “Daniel Kearns’ appointment marks an exciting chapter in my partnership with Boss. It’s testament to what the brand and I have already built together and shows that we’re moving into this next phase – with a dedicated team based in London.
“Having known Daniel for some time, I’ve seen first hand how his attention to detail and talent will be a great fit as we develop each collection.”
Kearns’ first collection for Boss by Beckham will be autumn/winter 2027.
