The Perfume Shop launches personalised ‘Scent Rediscovery Service’
The Perfume Shop has launched a new personalised consultation service to help customers rediscover fragrances they love as their sense of smell, preferences and lifestyle evolve over time.
The Scent Rediscovery Service has been developed as part of the retailer’s strategy to continue evolving the in-store customer experience through specialist expertise, personalisation and retail services that cannot be replicated online.
Subscribe to TRBThe Perfume Shop said the service also reflects shifts in the beauty and wellness market, with consumers increasingly seeking products and experiences that support emotional wellbeing and self-expression.
The launch follows research commissioned by The Perfume Shop, which found that changes in people’s sense of smell and how they experience perfume are becoming more common. One in three (33%) respondents attributed these changes to ageing, followed by illness (20%), allergies (16%), stress (15%), lifestyle changes (15%), hormonal changes (12%) and medication (12%).d by illness (20%), allergies (16%), stress (15%), lifestyle changes (15%), hormonal changes (12%) and medication (12%).
The research also found that 36% of people associate perfume with confidence, while 31% link it to feeling attractive, and almost one in four (23%) see scent as part of their identity.
The Perfume Shop said the findings highlight the growing need for personalised advice to help customers rediscover fragrances that reflect who they are today.
The service offers one-to-one consultations with The Perfume Shop’s trained fragrance experts, who help customers explore changing scent preferences and favourite fragrance families to fit their lifestyle.
Following each consultation, customers receive a personalised perfume profile, providing a record of the fragrances and scent notes that best match their evolving preferences.
Karen Harris, customer director at The Perfume Shop, said: “We’re proud to be introducing the UK’s first dedicated in-store Scent Rediscovery Service.
“It represents another step in our commitment to delivering expert-led, personalised experiences that set our stores apart and help every customer discover, enjoy and fall back in love with perfume.
“The Scent Rediscovery Service has been created to give customers the confidence to explore those changes with the support of our perfume experts.
“Rather than simply helping someone find a new perfume, we’re helping them rediscover the joy of perfume and build a new connection with scent that feels right for them today.”
The service has been introduced in 14 stores in places like Bluewater, Brent Cross, Merry Hill and Trafford.
