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Drift Drinks launches subscription box service

Drift Drinks has launched Drift Drinks Club, a vegan, non-alcoholic subscription box. The online retailer of craft alcohol alternatives said the box will offer customers seven… View Article

FOOD & DRINK

Drift Drinks launches subscription box service

Drift Drinks has launched Drift Drinks Club, a vegan, non-alcoholic subscription box.

The online retailer of craft alcohol alternatives said the box will offer customers seven seasonal drinks delivered to directly to their doors.

Shoppers will be able to choose to receive their box on a monthly, bi-monthly or one-off basis, with each having a surprise theme.

Boxes will contain a mix of canned drinks ranging from low-to-no alcohol beer and cider to kombucha and cocktails.

Each delivery will also include at least two new drinks alongside Drift Drinks’ regular bestsellers.

Isabelle Hefford, founder of Drift Drinks, said: “We are extremely excited to announce the launch of Drift Drinks Club – our subscription service offering people the very best of alcohol-free drinks delivered straight to their doors.

“The increase in popularity of low and non-alcoholic drinks in the last 18 months is showing no signs of slowing down, and we felt now was the ideal time to unveil our subscription boxes to provide great tasting alcohol alternatives as often as every month.

“With a new theme each month, we’re working hard to ensure there is something for everyone in every box, and we hope people like discovering new delicious AF alternatives with each delivery, as well as enjoying their old favourites.”

Hefford set up the company following her own struggle to find a variety of great tasting low-to-no alcohol drinks. Brand partners include the likes of Athletic Brewing, Savyll Cocktails and Impossibrew, which recently featured on the BBC series Dragon’s Den.

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