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Studio teams up with Joe Swash on Christmas ad campaign

Studio.co.uk has launched a new Christmas advertising campaign voiced by actor and TV personality Joe Swash. The retailer said this year’s ad aims to champion those… View Article

GENERAL MERCHANDISE

Studio teams up with Joe Swash on Christmas ad campaign

Studio.co.uk has launched a new Christmas advertising campaign voiced by actor and TV personality Joe Swash.

The retailer said this year’s ad aims to champion those who want to get ahead in preparing for Christmas “by joining #TeamEarly”.  

Kicking off with a series of 30” ads across TV, the campaign will showcase the retailer’s Christmas ranges across the categories of outdoor decorations, homewares, tableware, gifts and fashion.

The ads will continue to run up until December with further content being added as the season progresses. This will include a series of ITV co-branded ads showing Swash getting ready for the festivities and being part of the #TeamEarly squad.

The activity will be supported across digital, email and social, as well as by a team of influencers who will support a competition where customers have the chance to win £1,000 in Studio.co.uk vouchers on three separate occasions across the season.

Studio.co.uk is also partnering with radio station Heart on a series of promotional, social and sponsorship activities.

Chris Chalmers, marketing director of Studio.co.uk, said: “We know that families across the country are really looking forward to Christmas 2021, this year is all about people and families getting together and making up for lost time. We have created our #TeamEarly campaign with families in mind and want to help people get organised early so they can celebrate for longer.

“Joe Swash is the perfect ambassador for #TeamEarly as he is a fun and relatable family man. We are looking forward to showcasing the content we have created with him and making families Christmas extra special with our £1,000 voucher giveaway.”

The company recently announced a year long partnership with Home-Start UK and will be driving fundraising activity for the family support charity throughout the campaign.

The campaign was developed by MediaCom North Group, with campaign and partnerships developed by Creative Systems and brand ad created by creative agency Cheetham Bell. 

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