THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Studio teams up with Joe Swash on Christmas ad campaign

Studio.co.uk has launched a new Christmas advertising campaign voiced by actor and TV personality Joe Swash. The retailer said this year’s ad aims to champion those… View Article

GENERAL MERCHANDISE

Studio teams up with Joe Swash on Christmas ad campaign

Studio.co.uk has launched a new Christmas advertising campaign voiced by actor and TV personality Joe Swash.

The retailer said this year’s ad aims to champion those who want to get ahead in preparing for Christmas “by joining #TeamEarly”.  

Kicking off with a series of 30” ads across TV, the campaign will showcase the retailer’s Christmas ranges across the categories of outdoor decorations, homewares, tableware, gifts and fashion.

The ads will continue to run up until December with further content being added as the season progresses. This will include a series of ITV co-branded ads showing Swash getting ready for the festivities and being part of the #TeamEarly squad.

The activity will be supported across digital, email and social, as well as by a team of influencers who will support a competition where customers have the chance to win £1,000 in Studio.co.uk vouchers on three separate occasions across the season.

Studio.co.uk is also partnering with radio station Heart on a series of promotional, social and sponsorship activities.

Chris Chalmers, marketing director of Studio.co.uk, said: “We know that families across the country are really looking forward to Christmas 2021, this year is all about people and families getting together and making up for lost time. We have created our #TeamEarly campaign with families in mind and want to help people get organised early so they can celebrate for longer.

“Joe Swash is the perfect ambassador for #TeamEarly as he is a fun and relatable family man. We are looking forward to showcasing the content we have created with him and making families Christmas extra special with our £1,000 voucher giveaway.”

The company recently announced a year long partnership with Home-Start UK and will be driving fundraising activity for the family support charity throughout the campaign.

The campaign was developed by MediaCom North Group, with campaign and partnerships developed by Creative Systems and brand ad created by creative agency Cheetham Bell. 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >