Joe Browns launches first TV campaign
Joe Browns has launched its first TV ad campaign in its 25-year history.
Running for four weeks, the Christmas campaign uses SkyAd Smart, with two ads reaching Sky viewers across the country.
The first shows the journey of a group of friends on their way to a Christmas ‘getaway’ while the other allows the viewer to “come along to the party” as the friends celebrate around a table full of festive fayre. Both ads showcase the brand’s womenswear and menswear, including dresses, outwear, tailoring, denim and knitwear.
Tracey Hepton, marketing director, Joe Browns said: “What better time to make our first foray into TV than our 25th anniversary year. We really wanted to showcase what Joe Browns is all about and the attitude to live by that has always been front and central to the success of our brand.
“Through both TV ads we hope we have distilled our ethos in an engaging and relatable way, leaning into the very inspiration of where Joe Browns started, a group of carefree friends spotted enjoying themselves, embracing the moment and having fun.”
The full ads will also be hosted on joebrowns.co.uk and will be supported by digital amplification, CRM and socials. Joe Browns worked with Liquid Creative Agency to develop the concept and execute the production of the advert.
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