THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Omnichannel Futures 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Studio teams up with Ideal World TV on live shoppable content

Studio.co.uk has teamed up with TV shopping channel Ideal World TV to enable it to launch live shoppable content across its social platforms. Ideal World TV… View Article

GENERAL MERCHANDISE NEWS

Studio teams up with Ideal World TV on live shoppable content

Studio.co.uk has teamed up with TV shopping channel Ideal World TV to enable it to launch live shoppable content across its social platforms.

Ideal World TV will provide studio space for Studio.co.uk to livestream products on Facebook, Instagram and YouTube and broadcast on Ideal World’s own TV shopping channels.

Paul Kendrick, chief executive of Studio.co.uk, said: “We’re delighted to be partnering with Ideal World to create some high quality shoppable video content together. They have a talented team in place and state-of-the-art TV facilities. We know that our customers like engaging content to help them when considering a potential purchase. By providing this style of shoppable content we will not only reach new audiences – but increase touchpoints with our existing customer base. We’re excited to see the partnership in action this weekend, as we bring Studio value to a new arena.”

Studio.co.uk will launch with its fashion offer this month, but expects to extend this to  other categories such as home, electricals, garden, toys and gifts.

Hamish Morjaria, chief executive of Ideal World TV, added: “Whilst there is no doubt social influencers can reach many audiences; our team of presenters are trained in engaging in high-energy and high-quality demonstrations, explaining the product in detail, enabling them to make a considered purchase with confidence. This gives TV the edge and is the reason so many retailers are looking to partner with us right now.”

Subscribe For Retail News