Studio teams up with Ideal World TV on live shoppable content
Studio.co.uk has teamed up with TV shopping channel Ideal World TV to enable it to launch live shoppable content across its social platforms.
Ideal World TV will provide studio space for Studio.co.uk to livestream products on Facebook, Instagram and YouTube and broadcast on Ideal World’s own TV shopping channels.
Paul Kendrick, chief executive of Studio.co.uk, said: “We’re delighted to be partnering with Ideal World to create some high quality shoppable video content together. They have a talented team in place and state-of-the-art TV facilities. We know that our customers like engaging content to help them when considering a potential purchase. By providing this style of shoppable content we will not only reach new audiences – but increase touchpoints with our existing customer base. We’re excited to see the partnership in action this weekend, as we bring Studio value to a new arena.”
Studio.co.uk will launch with its fashion offer this month, but expects to extend this to other categories such as home, electricals, garden, toys and gifts.
Hamish Morjaria, chief executive of Ideal World TV, added: “Whilst there is no doubt social influencers can reach many audiences; our team of presenters are trained in engaging in high-energy and high-quality demonstrations, explaining the product in detail, enabling them to make a considered purchase with confidence. This gives TV the edge and is the reason so many retailers are looking to partner with us right now.”