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Joe Browns enjoys ‘cracker’ of a Christmas

Joe Browns has said it enjoyed ‘a cracker’ of a Christmas trading period with direct sales up 24% year-on-year. The retailer saw sales of menswear for… View Article

FASHION

Joe Browns enjoys ‘cracker’ of a Christmas

Joe Browns has said it enjoyed ‘a cracker’ of a Christmas trading period with direct sales up 24% year-on-year.

The retailer saw sales of menswear for the autumn/winter season rise by 28% while sales of womenswear and homeware items increased by 22% and 80% respectively. Third party sales were also strong.

During the period, the retailer also unveiled an evolved ‘look and feel’ and a new strategy aimed at delivering a 138% uplift on current turnover to £100 million in annual sales by 2026.

Simon Brown, founder and chief executive of Joe Browns, said: “We’ve had a cracking Christmas and AW21 season and this has been delivered through a number of factors.

“We’ve created stand-out confident product across home, menswear and womenswear and coupled that with a renewed focus on communicating our offer tailored to how customers want us to connect with them – be it on-line, through the catalogue, emails, social channels or through third-party retailers. “

 

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