Joe Browns enjoys ‘cracker’ of a Christmas
Joe Browns has said it enjoyed ‘a cracker’ of a Christmas trading period with direct sales up 24% year-on-year.
The retailer saw sales of menswear for the autumn/winter season rise by 28% while sales of womenswear and homeware items increased by 22% and 80% respectively. Third party sales were also strong.
During the period, the retailer also unveiled an evolved ‘look and feel’ and a new strategy aimed at delivering a 138% uplift on current turnover to £100 million in annual sales by 2026.
Simon Brown, founder and chief executive of Joe Browns, said: “We’ve had a cracking Christmas and AW21 season and this has been delivered through a number of factors.
“We’ve created stand-out confident product across home, menswear and womenswear and coupled that with a renewed focus on communicating our offer tailored to how customers want us to connect with them – be it on-line, through the catalogue, emails, social channels or through third-party retailers. “
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