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ProCook to unveil new TV advert

Cook and kitchenware brand ProCook is to launch the next instalment of its advertising campaign as it looks to raise awareness of its brand. Due to… View Article

GENERAL MERCHANDISE NEWS

ProCook to unveil new TV advert

Cook and kitchenware brand ProCook is to launch the next instalment of its advertising campaign as it looks to raise awareness of its brand.

Due to broadcast on Saturday 11 September, the 30-second commercial follows ProCook’s first TV advertising campaign in five years and will unveil the next instalment of its culinary sequence.

ProCook founder Daniel O’Neill said: “Following our recent growth, our customers’ continued passion for home cooking, and the success of our first TV commercial creative earlier in 2021, we had to continue the story of our lead character and showcase a broader spectrum of the fantastic cookware and kitchenware products we have on offer.

“We loved the first creative that we aired earlier this year and it’s great to see the story progress. Our TV campaign is a critical step in continuing to raise ProCook’s brand awareness with existing and new customers and we look forward to seeing what viewers think of this next chapter and to developing our story further in the future.”

Produced in collaboration with Hello Love, with media planning and buying managed by retained agency Guerillascope, the advert will  be broadcast on a range of national and multichannel platforms including ITV, Channel 4, Channel 5 and Sky.

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