Sainsbury’s launches ‘A Christmas to Savour’ advert
Sainsbury’s launched its Christmas advert on ITV Networks last night during the Angela Black Special.
Called ‘A Christmas to Savour’, this year’s ad aims to celebrate the enjoyment of friends and family coming together on the big day and immerses viewers in a single moment as the retailer looks to create a sentimental snapshot of a classic Christmas.
The advert opens with someone plugging in Christmas tree lights, with the words ‘Welcome Back to Christmas’ appearing on the screen. This is followed by fairy lights illuminating then everyone and everything freezing.
A toy stops in the air mid backflip before the camera focuses on different friends and family members who are frozen in time with an Etta James song playing in the background.
The words ‘A Christmas to Savour’ the appear on the screen with a voiceover by Stephen Fry saying: “It’s been a long time coming, so let’s make it a Christmas to savour”.
Radha Davies, director of brand communications and creative at Sainsbury’s, said: “With so many of us unable to spend Christmas with our loved one’s last year we, along with the nation, are really excited to fully celebrate Christmas once more.
“One of the true highlights of the festive season is the much-anticipated Christmas dinner. Whilst the food is important, it’s also about what that meal represents, spending quality time with loved ones, catching up, enjoying a delicious meal and above all, having fun together.
“That’s why we decided to focus on savouring every moment with this year’s ad. We really hope everyone truly gets to enjoy themselves this year and can make it one to remember.”
The ad was created by global advertising agency Wieden+Kennedy.
