Weird Fish debuts first TV advert
Weird Fish has launched its first-ever TV advert as part of its ongoing digital transformation strategy.
The 30-second commercial has made its debut on Sky channels with a storyline that follows two couples on a weekend escape across Iceland who put Weird Fish clothing to the test whist embarking on various adventures.
Shot all over the south coast of Iceland, including at the Solheimajokull glacier and the black sand beach in Vik, the advert aims to showcases the brand’s new winter collection.
Ben Mercier, customer director at Weird Fish, said: “The decision to launch our first ever TV advert forms part of our commitment to driving a digital-first approach and exploring different ways to reach our target audiences.
“Last year, we introduced a new YouTube channel alongside dedicated video brand awareness campaigns across our social networks, and the results spoke for themselves – with 192,000 people viewing our most recent autumn video. We pride ourselves on creating strong imagery, but video gives our customers something a bit extra as they can see our products ‘move’ in fun, real-life settings.
“Our new TV advert marks the next step in promoting our collections through this popular medium, helping us reach new customers while staying true to our values of offering well-made, distinctive clothes that instantly become feel-good favourites.”
Weird Fish has implemented a number of new initiatives as part of its digital investment over the past year. Activity has included a website design overhaul and the introduction of a new customer management platform. As a result, the company has seen its online sales increase by 84% and website traffic rise from four million to seven million between 2019 and 2020.
