Booths launches ‘The Snow Globe’ advert
Booths has launched a Christmas advert that celebrates the magic of Christmas.
Called ‘The Snow Globe’, the ad features a family of four the night before Christmas where the older child is disinterested in his younger sister’s enthusiasm for the festivities and a snow globe. But as the the snow globe comes to life before the boy’s eyes on Christmas morning, his excitement takes over and viewers see him cradle the globe throughout dinner when the family enjoys luxury food.
Developed and produced by Powerhouse, ‘The Snow Globe’ aims to reinforce the idea that no matter the size of the celebration this year, the magic of Christmas is returning.
Helen Clarke, marketing manager at Booths, said: “We wanted to create a powerful visual that reinforced that it’s the magic of Christmas which makes the day, no matter the size or circumstances.
“Powerhouse did a fantastic job of taking our ‘Snow Globe’ concept and bringing that vision to life, with the globe becoming a central part of the family’s Christmas.”
The ad is being distributed across the Sky network via AdSmart. It is also live on YouTube as part of an integrated digital campaign, and shorter versions have been created for Booths’ other social platforms.
Head of creative at Powerhouse James Pierechod added: “We knew that for some, Christmas will still be a smaller celebration than traditional years, but that the inherent ‘magic’ is still important. This is where the idea for the snow globe as the main feature developed. Their advert demonstrates that the ‘magic’ has tradition, heritage, and wonder, and that’s driven by the desire to believe.”
The ad ends with the “The Wonder of Christmas, The Magic of Booths”.
