THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Omnichannel Futures 2025
Retail HR Central 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Frugi to unveil first TV advert

Frugi, the sustainable children’s clothing company, is unveiling its first TV advertising campaign today. Developed in partnership with creative agency Friendly Giants, the commercial is centred… View Article

FASHION RETAIL NEWS UK

Frugi to unveil first TV advert

Frugi, the sustainable children’s clothing company, is unveiling its first TV advertising campaign today.

Developed in partnership with creative agency Friendly Giants, the commercial is centred on the concept ‘Love the Planet You Play on’ as the brand looks to draw a new audience.

The ad introduces viewers to a range of Frugi products, including its best selling Skater Dress, Puddle Buster Coat and Parsnip Dungarees, and shows the items coming to life alone in a child’s bedroom with their chatter highlighting product features. Frugi said the commercial marks a communication step change for the business as it takes the viewer on a considered brand journey and highlights its sustainable credentials in a more creative way.

Broadcast on All 4 on Demand TV and on Frugi’s owned media channels, the ad will run until 14 November.

Lara Smrtnik, head of marketing at Frugi, said: “Our first TV ad marks a very exciting milestone for us as it is testament to Frugi’s fast-expanding brand presence. Being able to work with Friendly Giants to help bring our vision to life and reach a new audience has been wonderful. Through our ad, viewers will be able to see our iconic products in a fun and memorable way. We hope that this ad inspires All 4 viewers and their families to love the planet they play on.”

Subscribe For Retail News