H&M Home launches latest brand campaign
H&M Home has launched its latest brand campaign which includes a playful twist on the idea that people can “fall deeply in love” with objects of their desire.
Showcasing four key pieces including a rug, vase, lamp and various glasses, the campaign runs across hm.com, YouTube and Meta, as well as on TV in selected markets.
Conceptualised by Stockholm-based advertising agency King, the campaign film takes the viewer through everyday life scenarios where the selected products hold a “humorously amplified” role.
Frank Hollingworth, creative director at King, explained: “We have played with the idea of ’falling in love’ with the chosen H&M Home products included in the campaign.
“To clearly show that we have a bit of self-distance in what we do, we have exaggerated the role they play in the customers’ lives. We think it makes for an interesting and joyful feeling, adding a personal touch to the brand,”
Offering interior pieces for living rooms, kitchens, bedrooms, bathrooms and children’s rooms, H&M Home is currently available in 56 markets, including shop-in-shops and concept stores. It also delivers to 42 online markets.
Ida Lindahl, managing director at H&M Home, said: “H&M Home has been a growing lifestyle and interior destination since our launch 14 years ago, with great design, value for money and quality at our core.
“Today we offer a variety of products for every room, enabling our customers to update and renew their homes in a fun, easy and more sustainable way. With the product always at the forefront, the brand campaign allows us to show our wide assortment and connect with new customers and interior lovers.”
