Caroline Wozniacki becomes Bang & Olufsen’s latest brand ambassador
Bang & Olufsen has named Danish tennis player Caroline Wozniacki as its latest brand ambassador.
The news has been announced the day before her final match against Angelique Kerber at the Royal Arena in Copenhagen after which she will retire and focus on her life off court with husband David Lee and their young daughter Olivia.
Kristian Teär, chief executive of Bang & Olufsen, said: “I am very proud to announce our partnership with legendary Danish athlete Caroline Wozniacki. We share the same passion for perfection and performance – and as a Dane and lifelong Bang & Olufsen customer it makes sense that Caroline will be the face of the brand as she looks to the next steps in her personal and professional career.”
As part of the project, Wozniacki has worked in tandem with Bang & Olufsen designers on various products for her new Miami home, including portable speakers, a home cinema and world-class sound-system. Using the material samples and visual assets shared, Bang & Olufsen was able to customise larger pieces like the Beovision Harmony television and Beolab 90 speakers to seamlessly integrate into the existing aesthetic of the home. The team was also able to create an exact colour palette for the speaker covers of statement pieces like the Beosound Shape, which serves as a functional speaker, decorative wall piece, and absorbs sound when not in use.
Wozniacki said: “Bang & Olufsen is legendary brand in Denmark and one that is synonymous with beautiful design and outstanding technological innovation. I introduced my husband David to Bang & Olufsen’s headphones and earbuds, and we have been loyal customers for years.
“When the brand approached us to discuss a larger partnership, including a collaboration on our new Miami home, David and I jumped at the opportunity to explore their bespoke programme and customise larger products like televisions and sound systems to fit in with our vision for the project.”
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