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Ocado pushes ‘value’ in latest campaign

Ocado has launched an advertising campaign that focuses on the value of its essential products. Called ‘Bringing Great Value to The Table, the campaign will be… View Article

FOOD AND DRINK NEWS UK

Ocado pushes ‘value’ in latest campaign

Ocado has launched an advertising campaign that focuses on the value of its essential products.

Called ‘Bringing Great Value to The Table, the campaign will be running across television, video-on-demand, digital, social, press and radio until 13 March.

With consumers facing a cost-of-living squeeze in the months ahead and Christmas trading updates over the last couple of weeks, supermarket giants including Tesco and Sainsbury’s have all promised to keep food inflation to a minimum.

“With a wider range than any other supermarket, Ocado truly has something for everyone,” said Laura Harricks, Chief Customer officer at Ocado Retail. “We’re excited to bring to life our extensive selection of Everyday Savers, perfectly illustrated with a never-ending table of essentials.”

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