House of Fraser includes real life mothers and daughters in latest campaign

House of Fraser has cast real-life mother and daughter duos as the faces of their new mom jeans campaign in the run-up to Mother’s Day.

This followed the launch of a model hunt on social media at the beginning of the year in which the department store offered ordinary people across the UK the chance to be models for a day.

The winners were Louise and her daughter Kaye from Scotland, and Yvette and her daughter Maya from east London.

In addition to winning the model experience, each pair received a £500 House of Fraser gift card.

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