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House of Fraser includes real life mothers and daughters in latest campaign

House of Fraser has cast real-life mother and daughter duos as the faces of their new mom jeans campaign in the run-up to Mother’s Day. This…

FASHION

House of Fraser includes real life mothers and daughters in latest campaign

House of Fraser has cast real-life mother and daughter duos as the faces of their new mom jeans campaign in the run-up to Mother’s Day.

This followed the launch of a model hunt on social media at the beginning of the year in which the department store offered ordinary people across the UK the chance to be models for a day.

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The winners were Louise and her daughter Kaye from Scotland, and Yvette and her daughter Maya from east London.

In addition to winning the model experience, each pair received a £500 House of Fraser gift card.

 

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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