THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Retail Ecom North
Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Self Portrait brings back Irina Shayk for latest ad campaign

London fashion brand Self Portrait has unveiled a series of teaser images from its latest campaign starring Irina Shayk. The model and actress has made a… View Article

FASHION RETAIL NEWS UK

Self Portrait brings back Irina Shayk for latest ad campaign

London fashion brand Self Portrait has unveiled a series of teaser images from its latest campaign starring Irina Shayk.

The model and actress has made a return after her debut for the brand last year.

Captured by photographer Carlijn Jacobs inĀ New York, Shayk wears pieces from Self Portrait’s autumn/winter 2022 pre-collection.

The full campaign will be launched later this month and will continue the visual narrative of capturing and celebrating the different sides to the Self Portrait woman. The autumn/winter collection will be available to purchase online, in Self Portrait stores and across its global network of partner retailers.

Self Portrait founder Han Chong said: “I wanted to shift our campaign into something that felt really strong, powerful and clean to represent the joy and confidence associated with our brand and to celebrate the spirit at the heart of this new collection. Irina is the perfect woman for us – she has so much character and personality, and is able to show the different sides of the self-portrait woman so effortlessly. I’m so pleased to work with her and that our creative relationship continues to evolve.”

Subscribe For Retail News