Harley Davidson launches online store
Motorcycle brand Harley Davidson has launched a new ecommerce store as it looks to attract online shoppers.
The store offers the brand’s range of authentic ‘Motorclothes’, accessories, parts and gifts with all carrying the iconic Harley-Davidson symbol.
In a statement, the brand said it is aiming to become the go-to place for motorcycle clothing such as t-shirts, jackets, shirts, tops, jeans, trousers, caps, belts and boots.
The store also offers a selection of riding gear as well as a gift range that includes branded mugs, poker chips, wall clocks, shaker sets, wallets and more.
Harley Davidson spokesperson James Adams said: “Ecommerce is a critical growth area that has historically been neglected by Harley-Davidson due to the brand’s historically older fanbase – with people used to visiting brick-and-mortar stores rather than shopping online.
“Launching this web store gives us an opportunity to reach a whole new audience – pushing the Harley-Davidson brand beyond its ordinary demographics and showing digital shoppers why this motorcycle brand has stood the test of time.”
