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Harley Davidson launches online store

Motorcycle brand Harley Davidson has launched a new ecommerce store as it looks to attract online shoppers. The store offers the brand’s range of authentic ‘Motorclothes’,… View Article

GENERAL MERCHANDISE

Harley Davidson launches online store

Motorcycle brand Harley Davidson has launched a new ecommerce store as it looks to attract online shoppers.

The store offers the brand’s range of authentic ‘Motorclothes’, accessories, parts and gifts with all carrying the iconic Harley-Davidson symbol.

In a statement, the brand said it is aiming to  become the go-to place for motorcycle clothing such as t-shirts, jackets, shirts, tops, jeans, trousers, caps, belts and boots.

The store also offers a selection of riding gear as well as a gift range that includes branded mugs, poker chips, wall clocks, shaker sets, wallets and more.

Harley Davidson spokesperson James Adams said: “Ecommerce is a critical growth area that has historically been neglected by Harley-Davidson due to the brand’s historically older fanbase – with people used to visiting brick-and-mortar stores rather than shopping online.

“Launching this web store gives us an opportunity to reach a whole new audience – pushing the Harley-Davidson brand beyond its ordinary demographics and showing digital shoppers why this motorcycle brand has stood the test of time.”

 

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