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Harley-Davidson launches new clothing collection

Harley-Davidson is to launch a new clothing range called H-D Collections as part of its continued growth strategy. In a release, the heritage motorcycle brand said… View Article

FASHION RETAIL NEWS UK

Harley-Davidson launches new clothing collection

Harley-Davidson is to launch a new clothing range called H-D Collections as part of its continued growth strategy.

In a release, the heritage motorcycle brand said the apparel lines will be “defined by the heritage and authenticity of Harley-Davidson, the most desirable motorcycle brand in the world”.

The new range is due to launch on hdcollections.com on 9 March. It will comprise three unique product lines including Bar & Shield by Harley-Davidson, Harley-Davidson Originals, and Harley-Davidson Authorized Vintage. There will also be some planned collaborations.

Jochen Zeitz, chairman, president and chief executive of Harley-Davidson, said: “With H-D Collections we’re excited to celebrate two elements of our heritage: design and craftsmanship. H-D Collections brings together the many facets of moto-culture lifestyle, paying tribute to our heritage with both Harley-Davidson Originals and Authorized Vintage, while pushing the limits of design, form and function with Bar & Shield.”

The clothing was designed by Harley-Davidson creative director of apparel design Louise Goldin and her team. The company said additional lines and collaborations will be introduced as the range evolves.

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