H&M teams up with Pete Davidson in new menswear campaign
H&M has announced that stand-up comedian, actor and writer Pete Davidson has become the face of its new menswear campaign.
The retailer said the campaign will put personal style to the forefront and encourage men to enjoy clothes they already own as well as to buy vintage and add items from H&M’s collections. It features a cast wearing the newest H&M pieces mixed with popular items from past menswear ranges.
Henrik Nordvall, global business unit director for menswear at H&M, said: “We are thrilled that Pete Davidson is the face of our new menswear campaign. Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style. He is so relatable, inspiring guys around the world to create the moment with their look themselves.”
The new collections will be available online at hm.com and in H&M stores worldwide.
