Beer brand Corona launches first online lifestyle store
Brewing company AB InBev has announced the European launch of its online Corona lifestyle store.
The shop is a collaboration with sports and lifestyle retail company Cube Partnership after a deal was brokered by AB InBev’s exclusive licensing representative IMG.
Corona’s lifestyle collection includes a range of organic cotton t-shirts and sweatshirts that are made using natural dyes and water-based prints. In addition, all products use plastic-free packaging.
Maxime Pudzeis, head of licensing EMEA at AB InBev, said: “We are delighted to partner with Cube to create Corona’s first online lifestyle store. It will provide the perfect launchpad to expand and diversify our consumer offerings with sustainable products that embody everything people love about the Corona brand.
“Building on the success of Corona’s previous apparel collaborations, we are determined towards delivering exciting and innovative collections that truly elevate the consumer and partner experience to the next level.”
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