Thrift+ launches first online second-hand partner store with FatFace
Second-hand clothing platform Thrift+ has launched its first retail second-hand partner store online with FatFace, called “Preloved. Reloved”.
The online store section sits alongside the new FatFace collections on the brand’s website, giving customers the opportunity to also shop high quality second-hand FatFace clothes.
Thrift+ is known for powering fashion takeback services with renowned brands and retailers such as FARFETCH, Browns and Fenwick, but this is the first time it has extended its offering into powering a partner second-hand store. It’s a new “preloved” shopping initiative that is set to launch with other partners soon.
Thrift+ CEO, Joe Metcalfe, said: “From our first meeting with FatFace, it was clear how committed they are to reducing their environmental footprint. It’s really exciting to see such a household name make bold moves towards making fashion more circular – both taking responsibility for clothes at the end of their first life, and creating the preloved store, which brings second-hand clothes shopping to the mainstream.
“Collaborating with retail partners is at the heart of Thrift+’s approach, and offering a re-sale as well as takeback service is an important step on our path towards powering the circular economy for fashion. Circularity in fashion is just beginning, but the rate of change is accelerating.”
The preloved store is the next stage in a blossoming partnership with FatFace, which last month launched its own fashion takeback service, whereby customers can be rewarded with credits to donate or spend online. Many of the FatFace branded goods donated are then listed on the preloved store.
FatFace Head of Ecommerce, Liam Price, added: “We’re excited to be partnering with Thrift+ on supercharging our sustainability efforts with the addition of the preloved store, complementing the great work already being done across the brand.”