Waitrose hires new customer director
Waitrose has appointed Nathan Ansell as its new customer director.
Reporting to Waitrose executive director James Bailey, he will succeed Martin George who is stepping down after five years with the supermarket.
Waitrose said Ansell will be responsible for further developing its multichannel customer strategy through a sharper focus on quality, value, service and sustainability.
With over 20 years’ experience in retail and FMCG, Ansell will join Waitrose from UK consumer agency House 337. Prior to this, he worked for 10 years at M&S, most recently as marketing director. He has also held a number of FMCG marketing roles at Heinz, Birds Eye and Red Bull.
Bailey said: “In a climate where customer trust has rarely been more important, the Waitrose brand stands head and shoulders above all others with our commitment to quality, value, service and sustainability. We see huge potential to grow the brand and reach new customers. I’m delighted to welcome Nathan who shares our values and brings a broad set of skills and experience to this critical role.”
“I want to thank Martin for the valuable contribution he’s made to Waitrose and The Partnership over the last five years, his dedication and passion for the brand will be greatly missed.”
Ansell added: “I’m a lifelong admirer of the Waitrose brand with its clear and compelling purpose as an employee-owned organisation and its unrelenting delivery of superior quality and outstanding customer experience. I’m honoured to join the team and can’t wait to get started further strengthening the brand and helping to build lifetime customer loyalty.”
