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Waitrose showcases new Essential Waitrose campaign at Piccadilly Lights

Waitrose is showcasing its latest Essential Waitrose value campaign at London’s iconic Piccadilly Lights. In a first for the supermarket, the ‘Quality you’d expect at prices…

FOOD & DRINK

Waitrose showcases new Essential Waitrose campaign at Piccadilly Lights

25 April, 2022 | by Angela Beevers

Waitrose is showcasing its latest Essential Waitrose value campaign at London’s iconic Piccadilly Lights.

In a first for the supermarket, the ‘Quality you’d expect at prices you wouldn’t’ campaign will be feature at the lights until 1 May.

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Created by adam&eveDDB and bought by MG OMD, the campaign highlights Waitrose’s commitment to offering value for money without compromising on quality, animal welfare and sustainability. The Essentials range now offers over 1,000 products including items such as outdoor bred pork, free range milk and responsibly sourced fish fingers.

Martin George, Waitrose customer director, said: “We’re very excited about this ground-breaking first for us. As customers look for ways to make their money go further, it’s the right time to promote the unmatched quality and value of our Essential range, which offers over 1,000 great products.

“Piccadilly Lights are so iconic and reach an audience of over a million people a week, so we know it’s an effective way to amplify this campaign.”