THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
People Matter
Property
Retail Business Strategy
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail HR Central
Digital Transformation Strategy 2023
Retail Marketplace Strategy
Retail HR 2023
THE Retail Conference 2023
Customer Engagement Strategy 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Waitrose says farewell to Heston from Waitrose range

After 12 years of culinary partnership, Waitrose will be ending the Heston from Waitrose range. According to a statement made by the retailer, they will be… View Article

FOOD & DRINK

Waitrose says farewell to Heston from Waitrose range

After 12 years of culinary partnership, Waitrose will be ending the Heston from Waitrose range.

According to a statement made by the retailer, they will be taking product development in a new direction with its own team of development chefs and product developers.

The Heston from Waitrose range brought customers some iconic products; notably the hidden orange Christmas pudding and mince pies and hot cross buns with characteristic twists.

But the Heston brand won’t be winding down without a final flourish and a new product for Easter, The Chocolate Dabbit.

The Chocolate Dabbit showcases the playful creativity which the Heston from Waitrose range is renowned for, with some visual trickery – resembling a rabbit at one angle, but a duck when viewed from a different angle.

Natalie Mitchell, Director of Own Brand, said: “We’ve enjoyed what has been one of the most enduring relationships of its kind and we’re looking forward to the next chapter and unveiling  some really exciting plans in the months to come. Watch this space.

“So we would like to thank Heston Blumenthal and his team for what has been a tremendously creative Partnership and wish them all the best in the future.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News