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Morrisons launches new wave of price cuts

Morrisons has launched a new tranche of price cuts across 64 own brand products. The supermarket has invested £25 million in reducing prices by an average… View Article

FOOD AND DRINK NEWS UK

Morrisons launches new wave of price cuts

Morrisons has launched a new tranche of price cuts across 64 own brand products.

The supermarket has invested £25 million in reducing prices by an average of 19% on products such as salad vegetables, carrots and potatoes, as well as store cupboard items including coffee and rice.

The move means that Morrisons has invested £148 million in cutting the prices of popular, essential and entry level products in the last six months.

David Potts, Morrisons chief executive, said: “We are just seven weeks into 2023 and already this is our fifth significant price activity of the year. These latest price cuts follow hard on the heels of two notable in store price cuts involving well over 1,000 products, and two strong fuel promotions, demonstrating our determination and commitment to make a positive difference to our customers’ pockets.”

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