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Morrisons cuts price of 58 festive favourites

Morrisons has reduced the price of 58 popular festive items and has committed to keeping the prices low until the end of the year. As it… View Article

FOOD AND DRINK NEWS UK

Morrisons cuts price of 58 festive favourites

Morrisons has reduced the price of 58 popular festive items and has committed to keeping the prices low until the end of the year.

As it looks to help customers spread the cost of their Christmas grocery shopping, the supermarket is investing over £4 million in cutting the prices of products such as stuffing, roast potatoes, cranberry sauce and tin foil by an average of almost 20%. The items have all been chosen because they were particularly popular at Christmas last year.

Morrisons said the total price of all 58 items in its festive basket is nearly two pounds cheaper than at the same time last year.

The cuts cover Christmas dinner essentials and trimmings as well as drinks and nibbles including Bucks Fizz, tonic and peanuts.  The prices on key ingredients for seasonal bakes have also been reduced.

Rachel Eyre, Morrisons chief customer and marketing officer at Morrisons, said: “We know that Christmas is an expensive time of year and that our customers are having to make tough choices about what to put in their baskets.

“We are working hard to help them when it comes to their festive grocery shopping and want to protect them from rising costs so despite the significant inflation we have seen over the last twelve months, our basket of 58 festive items is cheaper than it was in 2022.”

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