Marks & Spencer extend price lock as part of value promise to customers
M&S Food has extended its price lock on over 100 products until Summer, as part of its promise to deliver trusted value for its 30m customers.
The retailer is today writing to millions of customers to announce the extension and reinforce its commitment to “provide great value food at a great everyday price, that never compromises on quality.”
All Remarkable items are price benchmarked against key competitors to guarantee the best value for customers. Six in ten families say value is the single most important factor when deciding where to shop.
Alex Freudmann, Managing Director at M&S Food, said: “Listening to customers right now, value remains firmly top of the list. That’s why our priority is delivering our trusted value promise – offering the best possible quality at the best possible price. By extending our price lock until Summer, we’re giving customers certainty on the products they love to shop.
“At the heart of our trusted value promise remains our Remarksable value range. Customers shopping our Remarksable products can be confident each is price benchmarked against key competitors but still sourced to the highest standards. We’ll never compromise on that.
“Customers are also looking to M&S to help make those family meals together more special, and more affordable. Our Dine In is all about that – restaurant quality food at a fraction of the price. We’re determined to offer families a rotating menu of Dine Ins that excite the whole family, whether it’s a Friday Pizza Night or a Tex Mex Tuesday.”
Value initiatives to support customers include:
- Fresh Market, Baker’s and Flower Shop specials – which offer customers a rotating menu of great value options across its stores.
- Price locked and Remarksable value items feature in Tom Kerridge’s family-friendly recipes available on the M&S website and designed around all taste, less waste, helping to reduce food waste and save money.
- Sparks – helping customers to make the most of M&S with personalised offers and ‘Ways to Save” with emails.