Marks & Spencer announces price lock extension
Marks & Spencer‘s food business is locking the prices of over 100 most popular items until the end of January.
The retailer said the initiative complements its Remarksable Value range that already includes over 100 benchmarked everyday staples.
The move follows the release of M&S’s latest Family Matters Index where 61% of those surveyed said they believe value is the single most important factor when deciding where to shop. The findings also reveal that 62% of UK adults have either stopped or reduced spending on eating out in the last six months and that 59% have cut back on takeaways.
Stuart Machin, chief executive at M&S, said: “M&S has never been premium. Whether it was our founders’ “don’t ask the price, it’s a penny” slogan or today’s Remarksable Value commitment, M&S has always been about delivering the best possible quality at the best possible price for our customers.”
M&S is also introducing a new £10 Steak Night Dine In for two offer that aims to give customers restaurant quality food at a fraction of the price. The deal includes a twin pack of M&S 21-day matured steaks alongside the choice of a side dish and sauce.
The retailer has sold more than 200 million Dine In meals since launching the offer in 2008 when value was front of mind for families. Earlier this year, it announced a new always-on Family Dine In deal for four featuring globally inspired cuisines.
Machin added: “For nearly 140 years customers have turned to us for our trusted value and we never take that trust for granted. That’s why we have invested again today to keep that value promise; giving them confidence that prices are locked on many of their favourite products and providing restaurant quality food at home with new innovations such as Steak Night Dine In.”
