M&S Food extends price lock and cuts prices of 65 new products
M&S Food is extending its price lock on over 100 customer favourites until after Easter.
It is also investing in new price cuts across 65 products with an average reduction of 6%. Many of the items are in its Remarksable Value range which it launched in 2019.
The moves builds on more than 200 reductions that M&S introduced in October. Remarksable Value baked beans, Fairtrade Rich Roast Instant Coffee and Easy Cook Long grain rice are included in this latest round.
Alex Freudmann, managing director of M&S Food, said: “Our customers are telling us that value is still very much front of mind as we start off 2024. In response, we need to keep delivering on our trusted value promise – offering the best possible quality at the best possible price.
“Our value and quality perception are at their highest point in six years compared to the market but we can’t be complacent. We need to keep our relentless focus on quality – making sure each and every product we offer has that M&S point of difference, from raising the bar on animal welfare to leading the way in responsible sourcing.”
In its recent trading update, M&S said sales of price-locked products were up 28% in its third quarter.