THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Online Conversion Webinar 2020
Future of Retail Marketing 2020
The HR Summit 2020
The Future Of AI in Retail Conference 2020
Omnichannel Futures Conference 2021
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Lidl to launch packaging that makes use of ocean bound plastic

Lidl is to become the first UK supermarket to launch new packaging that makes use of ocean-bound plastic. Collected from beaches and coastline around South East… View Article

FOOD & DRINK

Lidl to launch packaging that makes use of ocean bound plastic

Lidl is to become the first UK supermarket to launch new packaging that makes use of ocean-bound plastic.

Collected from beaches and coastline around South East Asia, the plastic used for the packaging would otherwise have ended up in the sea.

Lidl has developed the packaging in partnership with Copernus, Sharpak and Bantam Materials. Made from 80% recycled content, a minimum of 30% of the weight of the tray will be made up of ocean-bound plastic.

Due to be rolled out from 30 March across fresh fish products supplied by Copernus, the packaging will initially be used on more than 50% of the supermarket’s fish lines including white fish and salmon. Lidl is planning to extend its use across its entire fresh fish range in 2020 and is exploring ways to use it across other product lines.

Georgina Hall, Lidl GB’s head of corporate social responsibility, said: “We are proud to be the first UK supermarket introducing packaging incorporating plastic that would have otherwise ended up in the ocean, helping to tackle the problem directly as part of our commitment to prevent plastics ending up as waste. We are actively looking to extend this innovative solution to other product lines to help reduce the amount of plastic ending up in our oceans and keep our environments healthy.”

The initiative forms part of the supermarket’s plans to ensure that 50% of packaging is made from recycled materials by 2025 and to reduce the use of plastic by 20% by 2022. It is also looking to make 100% of its own brand packaging widely recyclable, reusable or refillable by 2025.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Online Conversion Webinar 2020
Online Conversion Webinar 2020
April 30 2020
Now online - Please register for details
The Retail Bulletin Online Conversion Webinar 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Now online, please register for details
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
The Future Of AI in Retail Conference 2020
The Future Of AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2021
Omnichannel Futures Conference 2021
3 February 2021
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy