Lidl invests £250m in cutting prices on over 1,000 products
Lidl has made a £250 million investment in cutting prices as it looks to help customers save money on their weekly shop.
The retailer has lowered prices on more than 1,000 products since the start of the year, including on everyday items such as fresh meat, fruit and veg, eggs, milk, bread and yogurt.
Subscribe to TRBRecent discounts include Mature Cheddar reduced to £2.49 from £2.79, Cherries (200g) lowered to £1.39 from £2.29 and four Beef Quarter Pounders down to £2.89 from £3.49.
Lidl has also increased investment into its Lidl Plus app with the launch of Lidl Points and more tailored deals, including a 60% increased spend in personalised coupons.
Richard Bourns, chief commercial officer at Lidl GB, said: “We know customers continue to face pressure on their household budgets, especially heading into the summer months. Our £250 million investment in lowering prices on over 1,000 products ensures customers get even better value.
“This latest investment, combined with a significant increase in promotions via the Lidl Plus app, reinforces our unwavering commitment to deliver the highest quality products at the lowest possible prices.”
Earlier this year, Lidl announced that it would be opening more than 50 new stores in 12 months as part of a £600 million investment in its British operations. The move is expected to create almost 2,000 new jobs across the country.
