Lidl extends self-scan trial to 37 more UK stores
Lidl is extending its Lidl & Go self-scanning trial to a further 37 UK stores following positive feedback from customers in an initial seven shops.
The phased rollout will see the service introduced across selected sites in Scotland, the South East and the wider South of England during July.
Subscribe to TRBIntegrated within the Lidl Plus app, Lidl & Go allows customers to scan products as they shop, track their spending and savings in real time, and complete their purchase at the checkout via their smartphone.
Louise Weise, chief customer officer at Lidl GB, said: “The early response from the initial phase of Lidl & Go has been really encouraging. Customers are telling us they value the control and visibility it gives them over their spend, and the flexibility to shop at their own pace.
“This next wave of stores brings the feature to many more customers, and we’ll continue to take on board feedback to evolve the offering as we go.”
Lidl is currently investing in digital innovation aimed at making shopping easier and more convenient for customers. This has included increased investment into personalised coupons on the Lidl Plus app this year, alongside the introduction of Lidl Points in May.
