Aldi invests £22 million in price cuts
Aldi has invested £22 million in reducing the prices on hundreds of products as it looks to help customers “save across their weekly shop”.
The price cuts have been applied across a wide range of everyday items from fresh and frozen food and cupboard staples to household essentials and personal care products,
Subscribe to TRBReductions include everyday staples such as Red Lentils, now 99p (down from £1.39), Porridge Sachets reduced to 79p from 99p, and Organic Steel Cut Oats, now £1.99 instead of £2.19. Shoppers can also save 50p on selected products, including No Beef Flank Steak, reduced to £6.99 from £7.49, and Vegetable Pieces & Meatballs, now £1.49, down from £1.99.
Other price reductions include items like Beef & Pork Bolognese Mince, now £4.49 from £4.79, and Specially Selected British Cheese reduced to £2.29 from £2.59.
Julie Ashfield, chief commercial officer at Aldi UK, said: “We know that customers are continuing to feel the pressure of the weekly shop, which is why we’re constantly reviewing prices across our range to ensure we offer our customers the lowest possible prices.
“These latest price reductions cover hundreds of everyday products, including a number of healthy options, and form part of our ongoing commitment to delivering great value without compromising on quality.”
