THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Omnichannel Futures 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Aldi invests £12 million in further price cuts

Aldi is investing £12 million in cutting the prices of more than 180 products in the run-up to Christmas. The supermarket is lowering prices by an… View Article

FOOD AND DRINK NEWS UK

Aldi invests £12 million in further price cuts

Aldi is investing £12 million in cutting the prices of more than 180 products in the run-up to Christmas.

The supermarket is lowering prices by an average of over 20% on items such as stuffing, chocolate and prosecco, as well as some products in its frozen party food range.

The move follows the announcement of Aldi’s ‘Christmas Price Lock’ which has seen the prices of key food staples, including a range of whole turkey crowns, pigs in blankets, Christmas puddings and festive vegetables, being held at the same prices as 2022.

Aldi has lowered the prices of almost 300 products in the past few months.

Julie Ashfield, managing director of buying at Aldi UK, said: “This latest investment is part of our continued efforts to make great quality food affordable for all, from party food treats to iconic Christmas essentials.

“We want everyone to be able to enjoy the festive season, so we’re doing all we can to keep our prices low this Christmas – just as we always do.”

Subscribe For Retail News