Asda invests a further £9 million in cutting prices on over 200 products
Asda has reduced the prices of 232 branded and own-label products as part of its continued support for hard-pressed shoppers impacted by the cost-of-living crisis.
The supermarket is investing £9 million in cutting prices by an average of 14% on products such as bread, fresh fruit, vegetables, and fresh meat.
The move follows the supermarket’s £35 million investment in lowering prices on over 600 products in July and August.
The price reductions come as Asda’s Income Tracker shows that more than 60% of households saw their disposable incomes fall in August compared to a year earlier.
Kris Comerford, Asda’s chief commercial officer, said: “While the recent fall in inflation is welcome news, the average UK household is almost £80 per month worse off compared to two years ago, according to our latest Income Tracker data.
“This is the third price drop campaign we have launched in the last four months to support our customers, and our investment is focused on lowering the prices of popular products that make up the core weekly shop.
“We’re also continuing to work closely with our suppliers and whenever there are further opportunities to pass on commodity price savings to customers we will do so.”
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